Terms and conditions of use

1) Information on the collection of personal data and contact details of the controller

1.1 We thank you for visiting our site and for the interest shown. Below we would like to inform you about how your personal data is handled when using our website. Personal data is understood to mean all data that allows the user to be personally identified.

1.2 The data controller provided within our website in accordance with the General Data Protection Regulation (GDPR) is Pc Run di Antonio Sancilio, Via Amico Aspertini 280, 00133 Rome, Italy, Tel.: 3387438371, E -Mail: info@licenzadigitale.net. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and for the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or TLS encryption. The encrypted transmission can be recognized from the browser bar, where the site address is preceded by "https://" and the padlock icon.
2) Data collection when visiting our website

With the purely informational use of our website, i.e. without registering or otherwise transmitting information, only the data transmitted by your browser to our server (so-called "server log files") is tracked. . When the user accesses our website, we collect the data technically necessary for viewing the site, namely:

     which page was visited
     date and time at the time of access
     Size of data sent in Bytes
     source/reference from which the user came to the site
     browser used
     operating system used
     IP address used (possibly in anonymised form)

The processing takes place in accordance with art. 6 c.. 1 let. f of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The transfer or any other use of the data is excluded. However, we reserve the right to check the server log files at a later date should concrete indications of illegal use emerge.
3) Cookies

To make visiting our website more attractive and to enable the use of certain functions, we use so-called "cookies", i.e. small text files which are stored on your computer, on some pages. Some of the cookies we use are automatically deleted at the end of the browsing session when the browser is closed (so-called session cookies). Other cookies remain on your computer and allow us or our partner companies (cookies from third-party providers) to recognize your browser on your next visit (persistent cookies). With the use of cookies, certain user information such as browser data, location data and IP address values are collected and processed individually. Permanent cookies are automatically deleted after a pre-set period, which varies depending on the cookie.

In part, cookies serve to simplify the ordering process by saving settings (e.g. by remembering the contents of a virtual shopping cart during a subsequent visit to the website). Insofar as personal data is processed via the individual cookies implemented by us, the processing takes place in accordance with Art. 6 c.. 1 let. b of the GDPR for the purpose of contract execution or in accordance with art. 6 c. 1 let. f of the GDPR with the aim of guaranteeing our legitimate interest in improving the functionality of the website and a more efficient and pleasant visit experience for the customer.

You can set your browser in such a way that you are informed about the storage of cookies and can decide on a case-by-case basis whether to accept them or not or to exclude the acceptance of cookies in certain cases or in general. Each browser manages cookie settings differently. The procedure for changing the cookie settings is described in the help menu of each browser and can be consulted at the following links:

Internet Explorer: https://support.microsoft.com/it-it/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/it/kb/Gestione%20dei%20cookie?redirectlocale=en-US&redirectslug=Cookies
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/kb/PH21411?locale=de_DE&viewlocale=it_IT
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Failure to accept cookies may limit the functionality of our website.

4) Data processing in case of opening a customer account and for the purpose of executing a contract

Based on the Art. 6 c. 1 let. b of the GDPR, personal data may also be collected and processed if you provide it for the purpose of executing a contract or opening a customer account. The personal data of the user collected is indicated in the respective data entry forms. You can cancel your customer account at any time by sending a message to the address of the person in charge indicated above. The data provided by the user is stored and used for the purpose of executing the contract. Upon execution of the contract or upon cancellation of one's customer account, the user's data will be blocked on the basis of the conservation terms established by the tax and commercial law provisions and, once these terms have elapsed, deleted, with the exception of cases in which the user has not given express consent to their further use or our company expressly reserves the further use of the data permitted by law, of which we provide detailed information below.
5) Use of user data for direct advertising

Sending the newsletter by email to existing customers

If you provide your e-mail address when purchasing a product, we reserve the right to regularly send you offers by e-mail for similar products from our range to the one you have already purchased. For this purpose, according to § 3 c. 3 of the Italian Law against unfair competition (Art. 2598) it is not necessary to request any additional authorization. The data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 c. 1 let. f GDPR. If in the initial phase the user has not given consent to the use of his e-mail address for this specific purpose, no e-mail will be sent from us. The user may, at any time and without retroactive effect, withdraw consent to the use of his e-mail address for the advertising purposes outlined above by sending a message to the person in charge indicated above. In this case, the user will only bear the transmission costs foreseen by the basic tariffs. Upon receipt of the revocation, the use of the user's e-mail address will be immediately blocked.
6) Data processing for order management purposes

6.1 In the context of the payment process, if this is necessary for the purposes of the payment process, your payment data will be passed on to the commissioned credit institution. If we use payment service providers, we will explicitly inform you of this below. The legal basis for the data transmission in this context is Art. 6 c. 1 let. b of the GDPR.

6.2 Transfer of personal data to shipping service providers

– DHL
If the goods are delivered by DHL courier, we will forward the customer's e-mail address to DHL prior to delivery in accordance with Art. 6 c. 1 let. a of the GDPR, so that the courier can agree on a delivery date or provide advance notice of delivery, provided that express consent has been given to these operations during the ordering phase. Otherwise, for delivery purposes, we will only pass on the recipient's name and address to DHL in accordance with Art. 6 c. 1 let. b of the GDPR. The transmission of this information takes place only if this is actually necessary for the delivery of the goods. Otherwise it will not be possible to agree a delivery date with DHL or receive delivery notice.
The consent may be revoked at any time without retroactive effect by sending a communication to the person in charge specified above or to the DHL courier.

6.3 Use of Payment Service Providers

– VivaWallet
If the customer chooses to pay with a payment method offered through the "VivaWallet" service, the payment management will be handled by the company Viva Payment Services Single Member S.A. (Viva Payments) Electronic money institution authorized by the Bank of Greece for the provision of payment services within the EEU and UK. For further information on the "VivaWallet" services, consult the Security & Technology web page.
– Paypal
If the customer opts for payment by PayPal, credit card via PayPal, direct debit via PayPal or – if available – “Payment against invoice” or “Payment in installments” via PayPal, the user's payment data will be disclosed in the context of the payment procedure to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The data transmission takes place in accordance with Art. 6 c. 1 let. b of the GDPR and only if this sia actually necessary for the execution of the payment.
For the payment methods credit card via PayPal, direct debit via PayPal or – if available – “Payment against invoice” or “Payment in installments” via PayPal, PayPal is entitled to carry out a credit check. The user's payment data may be transmitted to information agencies in accordance with art. 6 c. 1 let. f of the GDPR on the basis of PayPal's legitimate interest in establishing the customer's creditworthiness. The result of the credit check with regard to the statistical probability of payment is used by PayPal to decide whether or not to provide a particular payment method. The credit check may contain probabilistic values (so-called scores). Insofar as the score values influence the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, the calculation of the score values is influenced by the address data. For further information on data protection, including information on the credit agencies used, please refer to the PayPal privacy policy: https://www.paypal.com/it/webapps/mpp/ua/privacy-full ?locale.x=it_IT
The user can revoke the consent given to PayPal for the processing of their data at any time by sending a communication to the latter. However, PayPal's right to process your personal data to the extent necessary for the execution of the payment as stipulated in the contract remains unaffected.
- Wire transfer
By selecting the "Bank Transfer" payment method, the management of the payment will be entrusted to Istituto BancoPosta Impresa (Poste Italiane S.p.A.),
7) Online marketing

7.1 Facebook Pixel for the provision of Custom Audiences (with cookie consent tool)
As part of our online offer, we use the so-called "Facebook Pixel" function of the social platform Facebook operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
When a user clicks on one of our Facebook advertisements, the Facebook Pixel assigns an add-on to the URL of the associated page. If our page allows sharing of data with Facebook, this URL parameter is integrated into the user's browser via a cookie created by our associated page. The cookie is detected by the Facebook Pixel allowing data to be forwarded to Facebook.
The Pixel enables Facebook to identify visitors to our online offer as a target group for the publication of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display ads published on Facebook only to users who show interest in our online offer or who exhibit certain characteristics (e.g. interest in certain topics or products, identified via the pages visited), transmitted by us to Facebook (called "Custom Audience"). Through the Facebook Pixel we are also able to ensure that our Facebook ads correspond to the interests of the users and do not cause harassment. This allows us to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by detecting whether users have been redirected to our website after clicking on a Facebook advertisement (a process called "conversion").
The data collected is anonymous, therefore it does not allow us to trace the identity of the user. However, Facebook saves and processes the data, thereby enabling the assignment to the respective user profile; Facebook can therefore use the data for its own advertising purposes in accordance with the data usage directive (https://www.facebook.com/about/privacy/). The data allows Facebook and its partners to place advertisements both on and off the Facebook platform.
Below we detail the cookies used by tracking technology.

The cookie called "tsv" is generated when the user views an advertising tool. This cookie contains a cookie ID and a list of data relating to the last viewed touchpoints including date and time, referrer URL and Admedia code (unique identifier of an advertising tool containing data relating to sales channel, publisher/site owner, publisher/owner website and advertising tool).

The cookie called "tsc" is generated when the user clicks on an advertising tool. This cookie contains a cookie ID and a list of data about the last viewed touchpoints, which includes date and time, referrer URL and Admedia code (unique identifier of a stadvertising file containing data on sales channel, publisher/site owner, publisher/owner website and advertising tool).

The cookie called "trackingoptout" is generated when the user clicks on the opt-out link, thus deactivating tracking in the browser used on the device.

7.2 – Google AdSense
This site uses Google AdSense, an advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e. text files saved on the user's computer which allow the use of the site by the user to be analysed. In order to collect information, Google AdSense also uses so-called "web beacons" (small invisible graphic images), which allow simple actions including the registration, collection and analysis of visitor traffic on the site. The information generated by the cookie and/or web beacon (including the IP address) relating to the use of this website by the user is usually transmitted and saved on a Google server. The transmission could also take place to the servers of Google LLC. in the United States.
Google uses the information thus obtained to carry out an analysis of the use by the user of AdSense ads. The IP address transmitted by your browser in the context of Google AdSense is not merged with other Google data. The information collected by Google could in some cases be transmitted to third parties, insofar as this is required by law and/or said third parties process the data on behalf of Google.
The treatments described above, and in particular the collection of information present on the mobile device used through cookies and/or web beacons, take place, pursuant to art. 6 c. 1 lit. a of the GDPR, only with the express consent of the user. In the absence of this consent, the Google AdSense service will be deactivated as part of the visit to the site.
The user has the right to revoke his consent at any time with effect for the future. In order to exercise the right of revocation, the user can deactivate the service using the appropriate cookie consent tool available on the site.
Further information on Google's data protection provisions can be found at: https://www.google.it/policies/privacy/
–Microsoft Advertising
This site uses the "Microsoft Advertising" conversion tracking technology from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft places a cookie on your computer when you connect to our website via a Microsoft advertisement. Cookies are small text files that are saved on the user's device. These cookies expire after 180 days and are not used for personal identification. If you visit certain pages of this website and the cookie has not yet expired, Microsoft and our company can recognize that you have clicked on an ad and have been redirected to this page (conversion page).
The information collected through conversion cookies is used to prepare conversion statistics, i.e. to detect how many users connect to a conversion page after clicking on an ad. This allows us to know the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not obtain personally identifiable information from us.
The treatments described above, and in particular the saving of cookies aimed at detecting information present on the mobile device used, take place, pursuant to art. 6, c. 1, lit. a) of the GDPR, only with the express consent of the user. In the absence of this consent, the Microsoft Advertising service will be deactivated as part of the visit to the site.
The user has the right to revoke his consent at any time with effect for the future. In order to exercise the right of revocation, the user can deactivate the service using the appropriate cookie consent tool available on the site.
Further information on Microsoft's data protection regulations can be found at: https://privacy.microsoft.com/de-de/privacystatement
Google Marketing Platform
This site uses the online marketing tool Google Marketing Platform, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
GMP uses cookies to publish advertisements relevant to the user, improve reports on campaign performance or to prevent a user from seeing the same advertisements several times. By means of a Google cookie ID releverages which ads have appeared in which browser, thus preventing them from appearing multiple times.
Through cookie IDs, GMP can also detect conversions related to advertisements. This occurs, for example, if a user views a GMP ad and subsequently, using the same browser, visits the advertiser's website and makes a purchase on the site itself. According to Google, GMP cookies do not contain personal data.
Depending on the marketing tool used, the user's browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected by Google through this tool, therefore we report the information we know about it below: Following the integration of GMP, Google obtains the information that the user has viewed a particular page of our site or clicked on one of our advertisements. If the user is registered with a Google service, the latter can associate the visit with the respective account. Even if the user is not registered or has not logged into the account, the service manager could become aware of the IP address and save it. In the context of the use of GMP, personal data may be transmitted to the servers of Google LLC. located in the United States.
The treatments described above, and in particular the saving of cookies aimed at detecting information present on the mobile device used, take place, pursuant to art. 6 c. 1 lit. a of the GDPR, only with the express consent of the user. In the absence of such consent, within the framework of the visit to the site GMP will be deactivated.
The user has the right to revoke his consent at any time with effect for the future. In order to exercise the right of revocation, the user can deactivate the service using the appropriate cookie consent tool available on the site.
Further information on the provisions of GMP Google regarding data protection can be consulted on the page: https://www.google.it/policies/privacy/
Microsoft Advertising Universal Event Tracking
This site uses the conversion tracking technology Universal Event Tracking from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the purpose of using the Universal Event Tracking tool, a tag is installed on each page of our website which interacts with the stored Microsoft conversion cookie. This interaction makes it possible to detect the behavior of the user who visits the site and sends the data thus collected to Microsoft. This occurs for predefined purposes, including surveys and statistical analysis of purchases or leads aimed at setting the contents of the offer based on user interests. The tags do not allow the identity of individual users to be traced.
The treatments described above, and in particular the saving of cookies aimed at detecting information present on the mobile device used, take place, pursuant to art. 6 c. 1 lit. a of the GDPR, only with the express consent of the user. In the absence of this consent, the Microsoft Advertising service will be deactivated as part of the visit to the site.
The user has the right to revoke his consent at any time with effect for the future. In order to exercise the right of revocation, the user can deactivate the service using the appropriate cookie consent tool available on the site.
Further information on the provisions of Microsoft Advertising regarding data protection can be found at the page: https://www.google.it/policies/privacy/
8) Web analysis service

Google (Universal) Analytics
This site uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter "Google"). Google (Universal) Analytics makes use of so-called "cookies", text files placed on the user's device which allow the use of the website by the user to be analysed. The information generated by the cookie on the use of the website (including the user's IP address in abbreviated form) is normally transmitted and stored on a Google server. In this context, personal data may be transmitted to Google LLC servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which guarantees anonymity by truncating the user's IP address and thus prevents direct conclusions to be drawn from a specific person. Through this extension, in member countries of the European Union or in other states party to the agreement on the European Economic Area, the user's IP address is previously truncated by Google. Only in exceptional cases will the IP address of the user be sent to a Google server in the USAcomplete form, to be truncated later. Google uses this information on our behalf to analyze your use of the website, to compile reports on website activity and to provide us with further services related to website and internet usage. In this context, the IP address transmitted by your browser within the scope of Google (Universal) Analytics is not merged with other data held by Google.
Through a dedicated function, Google Analytics makes it possible to detect the so-called "demographic characteristics" and also to prepare statistics relating to the age, gender and interests of those who visit the site, making use of the analysis of interest-based advertising and information obtained from third-party suppliers . This makes it possible to define and differentiate groups of website users for the purpose of defining marketing measures oriented towards these target groups. However, the datasets collected through "demographic characteristics" do not allow to trace the individual person.
For more information on the data processing carried out by Google Analytics and on the management of website data by Google, please consult the page: https://policies.google.com/technologies/partner-sites
The treatments described above, and in particular the saving of Google Analytics cookies aimed at detecting information present on the mobile device used, take place, pursuant to art. 6 c. 1 lit. a of the GDPR, only with the express consent of the user. In the absence of this consent, Google Analytics will be deactivated within the framework of the site visit.
The user has the right to revoke his consent at any time with effect for the future. In order to exercise the right of revocation, the user can deactivate the service using the appropriate cookie consent tool available on the site. A data processing agreement has been concluded with Google for the use of Google Analytics, which obliges the company to protect the personal data of our website visitors and prohibits its forwarding to third parties.
For data transfers from the EU to the USA, Google complies with the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA as well.
For more information on Google (Universal) Analytics you can consult the page: https://policies.google.com/privacy?hl=de&gl=it
9) Retargeting / Remarketing / Recommendation Advertising

Google Ads Remarketing
This site uses the online advertising program "Google Ads" and within the framework of Google Ads the conversion tracking service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter "Google"). . We use the offer of Google Ads to attract your attention to our attractive offers from external web pages via advertisements (so-called Google Adwords). The campaign data allows us to measure the degree of success of individual advertising initiatives. We thereby pursue the aim of showing you advertisements of interest to you, of making our website more interesting and of achieving a fair calculation of advertising costs.
The conversion tracking cookie is installed when the user clicks on an AdWords ad placed by Google. Cookies are small text files that are saved on the user's computer. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, Google and our company can detect that the user in question clicked on an ad and was redirected to this page. Each Google Ads customer is assigned a different cookie. The cookies can therefore not be traced when using the website of an AdWords customer. The information collected with the conversion cookies is used to prepare conversion statistics for Google Ads customers who have opted for the tracking of these conversions. Customers can learn the total number of users who clicked on the respective ad and were redirected to a page with a conversion tracking tag, but they do not receive information that allows them to personally identify users. In the context of the use of Google Ads, personal data may be transmitted to Google LLC servers in the United States.
For more details on the processing of data carried out by the Google Ads Conversion Tracking service and on the management of website data by Google, please consult the page: https://policies.google.com/technologies/partner-sites
The treatments described above, and in particular the saving of cookiesaimed at detecting information present on the mobile device used, take place, pursuant to art. 6 c. 1 lit. a of the GDPR, only with the express consent of the user. In the absence of this consent, the Google Ads conversion tracking service will be deactivated as part of the visit to the site.
The user has the right to revoke his consent at any time with effect for the future. In order to exercise the right of revocation, the user can deactivate the service using the appropriate cookie consent tool available on the site.
You can permanently object to the storage of cookies for conversion tracking by Google Ads by downloading and installing the Google browser plug-in available under the following link:
https://support.google.com/ads/answer/7395996?hl=it
However, we point out that, in case of deactivation of cookies, certain functions of the site may not be available or may only be partially usable.
Further information on Google's data protection provisions can be found at: https://www.google.it/policies/privacy/
10) Functionality of web pages

10.1 Google Web Fonts
In order to standardize the display of fonts, this website uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter: "Google"). When you visit a page of the site, the browser loads the necessary fonts in the cache, in order to correctly display the texts and the different types of fonts.
For this purpose, a connection must be established between the browser used and the Google servers. In this context, personal data may be transmitted to Google LLC servers in the United States. In this way, Google detects the IP address of the user who has viewed our site. The use of Google Web Fonts takes place for the purpose of a uniform and attractive display of online content, based on our legitimate interest pursuant to Art. 6 c.1 let. f GDPR. If your browser does not support Web Fonts, your computer will use standard fonts.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's data protection declaration:
https://www.google.com/policies/privacy/

10.2 Google reCAPTCHA

The function mainly serves to verify whether the data entry was made by a natural person or illegally, through an automated operation by a machine. The service provides for the sending of the IP address and any further data requested by Google as part of the reCAPTCHA service and is provided in compliance with art. 6 c.1 let. f of the GDPR, based on our legitimate interest in seeing that actions on the Internet take place on a voluntary and individual basis and in avoiding abuse and spam. In this context, personal data may be transmitted to Google LLC servers in the United States.

For more information on Google reCAPTCHA and for Google's data protection information, visit the page: https://policies.google.com/privacy?hl=it

To the extent required by law, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 c.1 let. a of the GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.
11) Miscellaneous

In order to obtain user consent to cookies and cookie-based applications that require it, this website employs a dedicated cookie consent tool. This tool appears to users when they open the site in the form of an interactive banner in which the user, by placing a check mark, gives consent to certain cookies and/or applications based on cookies. In this context of use of the tool, cookies/services that necessarily require consent will be loaded only after a check mark has been placed on the respective consents given by the user. In this way it is possible to guarantee that cookies are saved on the user's device only with the consent given.
This tool installs the technically necessary cookies to save user preferences. Your personal data is not processed in this context.
In the event of the processing of personal data (e.g. of the IP address) for the purpose of saving, associating or recording cookie settings, this takes place in accordance with Art. 6 c. 1 lit. f of the GDPR on the basis of our legitimate interest in a legally compliant, user-friendly and user-friendly handling of the cookie consent and consequently in the design of our website in accordance with the applicable laws.
Additional legal basis for data processingis the art. 6 c. 1 lit. c of the GDPR. As data controller, our company is obligated to make the use of technically unnecessary cookies conditional on the consent of the user.
For further information on the provider of the cookie consent tool and on the setting options for the same, refer to the respective banner on our site.
12) Rights of the interested party

12.1 With regard to the processing of the user's personal data, the current legislation on data protection imposes certain obligations on the person in charge of the procedure which guarantee full rights to the interested party (rights of access and intervention) of which we inform you below:

     right of access (art. 15 GDPR);
     right of rectification (art. 16 GDPR);
     right to cancellation (art. 17 GDPR);
     right to limit the processing (art. 18 GDPR);
     right of notification (art. 19 GDPR);
     right to data portability (art. 20 GDPR);
     right to revoke the consent given (art. 7 com. 3 GDPR);
     right of complaint (art. 77 GDPR).

12.2 RIGHT TO OBJECT

IF, WITHIN THE CONTEXT OF A WEIGHTING OF INTERESTS, WE ARE PROCESSING YOUR DATA ON THE BASIS OF OUR OWN LEGITIMATE INTERESTS, YOU MAY AT ANY TIME OBJECT TO SUCH PROCESSING WITHOUT RETROACTIVE EFFECT FOR GROUNDS ARISING FROM YOUR SPECIFIC SITUATION.
IF YOU DECIDE TO USE YOUR RIGHT TO OBJECT, WE WILL IMMEDIATELY STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING THE ABOVE-MENTIONED DATA IF WE ARE ABLE TO DEMONSTRATE LEGITIMATE AND IMPERATIVE REASONS FOR SUCH PROCESSING WHICH OVERWARD YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE TREATMENT IS NECESSARY FOR A CLAIM , TO THE EXERCISE OR DEFENSE OF A RIGHT IN A COURT.
IN THE EVENT THAT US PROCESSES YOUR DATA FOR THE PURPOSE OF DIRECT ADVERTISING, YOU WILL HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. THE USER MAY EXERCISE HIS RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU DECIDE TO EXERCISE YOUR RIGHT TO OBJECT, WE WILL IMMEDIATELY STOP PROCESSING YOUR DATA I FOR DIRECT ADVERTISING PURPOSES.
13) Personal data storage period

The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – if relevant – also by the respective statutory retention period (e.g. retention periods under commercial and tax law).

In case of processing of personal data on the basis of an explicit consent pursuant to art. 6 par. 1 lit. a GDPR, this data is stored until the consent is revoked by the data subject.

If statutory retention periods are stipulated for data processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 par. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, insofar as it is no longer required for the fulfillment of a contract or initiation of a contract and/or there is no further justified interest by our part to continue to preserve them.

In case of processing of personal data on the basis of art. 6 par. 1 lit. f GDPR, this data is stored until the data subject exercises his or her right to object in accordance with Art. 21 par. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

In the event of the processing of personal data for direct marketing purposes on the basis of Art. 6 par. 1 lit. f GDPR, this data is stored until the data subject exercises his or her right to object in accordance with Art. 21 par. 2 GDPR.

Unless otherwise stated in the other information of this declaration on specific processing situations, the stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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